Get to Know Project Rushmore!

Harley-Davidson has done it again! Upon the introduction of the new 2014 model year lineup, they have given us Project Rushmore! What is Project Rushmore, you ask? For starters, it is substantial improvement to the 2014 Touring line. Through a combination of customer feedback, engineering focus groups, the dealer advisory council, made up of top   H-D dealers from around the world, and miles upon miles of road testing, they have given us eight new motorcycles with more power, better braking, improved ergonomics and updated styling.

The new models include the 2014 Harley-Davidson Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra, CVO Ultra Limited and CVO Road King.

Project Rushmore “uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise,” says Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer.

Get more information on Project Rushmore:

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